Persuasive Web Design: The Subtle Clues That Drive Conversions

A solid design and some general understanding about human psychology can go a long way to helping increase the performance of your website. In this session we’ll go over some subtle and not so subtle methods you can try on your site, to see better results.

Speaker

Dustin Drees

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Author: Scott Offord

As an entrepreneur, Scott enjoys identifying and reaching new business markets, growing online communities and partnering with business start-ups. With a strong background in the field of web design and development, Scott currently focuses on discreetly providing search engine optimization and Google Analytics consulting services to marketing agencies and their private clients. In his off time, Scott enjoys running the Waukesha County division of the Milwaukee WordPress meetup group as well as the annual Milwaukee WordCamp. He also spends as much time as possible with his wife, his baby girl and his Great Dane. View all posts by Scott Offord

Christopher Stratman

Scott Offord

In his off time, Scott enjoys running the Waukesha County division of the Milwaukee WordPress meetup group as well as the annual Milwaukee WordCamp. He also spends as much time as possible with his wife, his baby girl and his Great Dane.

John Wiedemann

Geoff Myers

Geoff Myers has been involved in and excited about business, marketing, design, and technology since 2004, when he founded SimDex Consulting, Inc. at the age of 14 in his hometown of Saint Paul, Minnesota. Although SimDex originally started as an IT consulting and support company, it evolved into a web design and development agency by 2008, and eventually matured into a full-service digital marketing consulting firm by 2016, specializing in custom WordPress web application development. For more than 12 years, Geoff has been designing and coding for the web while also growing his – and his clients’ – businesses through the application of strategic marketing technologies and the development of custom-built, user-focused web applications.

Geoff originally started out building static websites with Dreamweaver in HTML and CSS, but shifted to using the Joomla! content management system (CMS) by 2008, when version 1.5 was released. In 2010, he fell in love with – and became addicted to – WordPress and its community. Since then, Geoff has designed, developed, marketed, managed, and maintained over 60 WordPress-powered websites for a wide variety of clients in terms of industry, size, type, and location. Lately, Geoff has focused on building highly personalized web applications and integrations for WordPress using PHP and MySQL, the building blocks of WordPress itself.