{"id":1131,"date":"2017-01-05T16:49:15","date_gmt":"2017-01-05T21:49:15","guid":{"rendered":"http:\/\/2017.waukesha.wordcamp.org\/?post_type=wcb_session&#038;p=1131"},"modified":"2017-01-30T09:56:47","modified_gmt":"2017-01-30T14:56:47","slug":"session-5b","status":"publish","type":"wcb_session","link":"https:\/\/waukesha.wordcamp.org\/2017\/session\/session-5b\/","title":{"rendered":"A\/B Testing \u2013 Which Way Does Your Duck Face?"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Think this sounds silly? It is, but backed by research. Spend some time to learn about what a\/b testing is, what things to test, testing methodology and the best tools to use for your Joomla site.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Everyone will get a handout of the very same checklist I use when A\/B testing our client&#8217;s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Want YOUR site to be tested live? Please tweet me your URL @MPMIKE with the hashtag #TESTME. Selected sites will get live feedback and examples.<\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A\/B testing.<\/span><\/p>\n<p class=\"p2\"><a href=\"http:\/\/www.slideshare.net\/MikeDemopoulos\/ab-testing-which-way-does-your-duck-face-updated\">View Presentation Slides<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is, but backed by research. Spend some time to learn about what a\/b testing is, what things to test, testing methodology and the best tools to &hellip; <a href=\"https:\/\/waukesha.wordcamp.org\/2017\/session\/session-5b\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A\/B Testing \u2013 Which Way Does Your Duck Face?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":10567766,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1485543600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"http:\/\/www.slideshare.net\/MikeDemopoulos\/ab-testing-which-way-does-your-duck-face-updated","_wcpt_session_video":"","_wcpt_speaker_id":[1006],"footnotes":""},"session_track":[174742],"session_category":[],"class_list":["post-1131","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-2"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p80qYa-if","session_date_time":{"date":"January 27, 2017","time":"2:00 pm"},"session_speakers":[{"id":"1006","slug":"mike-demopoulos","name":"Mike Demopoulos","link":"https:\/\/waukesha.wordcamp.org\/2017\/speaker\/mike-demopoulos\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/10567766"}],"version-history":[{"count":3,"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1131\/revisions"}],"predecessor-version":[{"id":1409,"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1131\/revisions\/1409"}],"speakers":[{"embeddable":true,"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1006"}],"wp:attachment":[{"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1131"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1131"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}