{"id":1135,"date":"2017-01-05T16:50:02","date_gmt":"2017-01-05T21:50:02","guid":{"rendered":"http:\/\/2017.waukesha.wordcamp.org\/?post_type=wcb_session&#038;p=1135"},"modified":"2017-03-01T00:24:34","modified_gmt":"2017-03-01T05:24:34","slug":"session-7b","status":"publish","type":"wcb_session","link":"https:\/\/waukesha.wordcamp.org\/2017\/session\/session-7b\/","title":{"rendered":"So, You Want To Sell Online?"},"content":{"rendered":"<p><em>So, You Want To Sell Online? Or, A Brief Treatise on the Complexities, Pitfalls, Processes, Patterns, Thoughts and Dreams of a Modern eTailer &#8211; And Some Tech, Too.<\/em><\/p>\n<p>Ah, the allure of running an eCommerce business. Sipping drinks on the beach while a third party logistics company, or Amazon, does all the work. Living the dream, right?<\/p>\n<p>Maybe. Eventually. The reality is that it takes putting a lot of pieces in place in the right way while juggling your financial stability to start and sustain a modern eTailer, just like any other business. Competition is everywhere. Knockoffs are rampant. Trademarks are harder than ever to defend. You have to wear a lot of hats. Inventor, technologist, marketer, social media manager, customer whisperer, warehouse manager, shipping guru, packaging expert&#8230; the list goes on!<\/p>\n<p>In this session, we&#8217;re going to take a 50,000 foot look at the systems, tools and knowledge needed to launch a successful eCommerce store in 2017. There&#8217;s no way we can cover it all, but you&#8217;ll leave ready to conquer your corner of the eCommerce world!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, You Want To Sell Online? Or, A Brief Treatise on the Complexities, Pitfalls, Processes, Patterns, Thoughts and Dreams of a Modern eTailer &#8211; And Some Tech, Too. Ah, the allure of running an eCommerce business. Sipping drinks on the beach while a third party logistics company, or Amazon, does all the work. Living the &hellip; <a href=\"https:\/\/waukesha.wordcamp.org\/2017\/session\/session-7b\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;So, You Want To Sell Online?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14537955,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1485550800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/file\/d\/0BwXkb_nZGHEXc25LX0pIZi1VWXc\/view?usp=sharing","_wcpt_session_video":"https:\/\/wordpress.tv\/2017\/02\/07\/zach-stepek-so-you-want-to-sell-online\/","_wcpt_speaker_id":[982],"footnotes":""},"session_track":[174742],"session_category":[],"class_list":["post-1135","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-2"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p80qYa-ij","session_date_time":{"date":"January 27, 2017","time":"4:00 pm"},"session_speakers":[{"id":"982","slug":"zach-stepek","name":"Zach Stepek","link":"https:\/\/waukesha.wordcamp.org\/2017\/speaker\/zach-stepek\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1135\/revisions"}],"predecessor-version":[{"id":1287,"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1135\/revisions\/1287"}],"speakers":[{"embeddable":true,"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/982"}],"author":[{"embeddable":true,"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/zstepek"}],"wp:attachment":[{"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1135"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1135"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/waukesha.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}